You Run the Business. Your Team Does the Repairs.

A TrustPro appliance repair franchise is an owner-operator model: you build and lead a team of technicians, and the Home Alliance platform supplies the leads, booking, technology and training. You don't fix appliances. You run a company that does.

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How the TrustPro Model Works

1
A homeowner needs a repair.
They search online or see a TrustPro ad in your territory.
2
Home Alliance generates the lead.
SEO, paid advertising and brand reputation route the call to your territory.
3
The call center books it.
Trained dispatchers qualify the job and schedule the appointment.
4
Your technician completes the repair.
Routing software assigns the job to the right tech.
5
You manage the business.
CRM, phones and analytics show bookings, completion and revenue in one dashboard.

Three Revenue Streams

Kitchen appliances

Refrigerators, freezers, dishwashers, ovens, ranges, cooktops and microwaves.

Laundry appliances

Washers and dryers across all major brands.

Commercial accounts

Office buildings, property managers and repeat service contracts — steady, recurring work alongside residential calls.

Brands your technicians service

TrustPro territories serve both ends of the market, so your team isn't limited to one customer segment.

Luxury and built-in: Sub-Zero, Wolf, Viking, Thermador, GE Monogram, KitchenAid, Bosch
Everyday brands: Whirlpool, Samsung, LG, GE, Frigidaire, Maytag, Kenmore, Electrolux

High-end appliances bring higher-value repair tickets; everyday brands bring volume. Training covers how to book and route both.

What the Platform Provides

Lead generation

Home Alliance drives inbound calls to your territory through Google SEO, paid advertising and a brand reputation built since 2012.

Call center

Trained dispatchers answer, qualify and book appointments on your behalf, so you're not tied to the phone.

CRM and phone system

Customer management, scheduling, VoIP phones and reporting for up to 5 users, included in the $600 monthly technology fee.

AI-powered routing

Smart dispatching assigns jobs by location, skill and schedule to keep technicians productive.

Analytics dashboard

Track calls, bookings, completed jobs and revenue by technician and by day.

46-hour training program

Operations, CRM and technology setup, customer service standards, marketing and advertising, HR and hiring, payroll and scheduling. Delivered remotely and at the corporate location in Los Angeles.

Ongoing coaching

The franchise team stays involved from signature through your first 90 days and beyond.

A Day in the Life of a TrustPro Owner

Time	What you do
Morning	Review the dispatch dashboard and technician schedules
Midday	Customer follow-ups, quality checks, marketing review
Afternoon	Team check-in, performance metrics, hiring
Evening	Territory growth planning

Owner-Operator or Semi-Absentee

You choose how involved you are day to day. Many owners run the business themselves in the first year. Others operate semi-absentee by designating a Principal Executive — a manager who owns at least 10% of the business — to handle daily operations while the owner focuses on growth or additional territories.

Either way, TrustPro is home-based: no storefront, no warehouse lease, no retail overhead. You manage from a home office and technicians work from stocked vehicles.

Why the Market Supports the Model

The U.S. appliance repair industry is a $7.4 billion market in 2026, growing about 2.8% a year since 2021 (IBISWorld).
95% of homeowners have had a major appliance break down (Allstate survey via ConsumerAffairs).
The top four companies earn less than 40% of industry revenue, so the market is fragmented and open to well-run local operators (ConsumerAffairs).
Appliances fail in every season, so demand doesn't depend on weather or holidays.

See What It Costs to Start

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